what is digital marketing
Digital Marketing is the process of promoting a business, product, or service through digital channels such as search engines, social media, websites, email, and online advertising. It helps brands reach the right audience, build awareness, generate leads, increase engagement, and drive sales using strategic and measurable online campaigns.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously expanding as more businesses move their operations and customer interactions online. It provides businesses with opportunities to reach targeted audiences, build brand awareness, generate leads, increase customer engagement, and drive sales through channels such as SEO, social media marketing, content marketing, paid advertising, email marketing, websites, and analytics.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing:
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Search Engine Optimisation
There are three types of seo-